Carroll 117, CB# 3365
(919) 962-1204

FIRST SESSION, 2017

MEJO 137 Principles of Advertising and Public Relations (3). Survey of the economics, philosophy, and history of both fields with emphasis on research, foundations, design, execution, and assessment of strategic communication efforts. Provides an understanding of both disciplines, including historical developments, issues and controversies, best practices, career opportunities, and components of successful advertising and public relations campaigns.

MEJO 141 Media Ethics (3). Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising.

MEJO 153 Writing and Reporting (3). A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences. Online section available.

MEJO 157 News Editing (3). MAYMESTER. Prerequisite, MEJO 153. Study and practice in copyediting, headline writing, and caption writing for print, digital, and social media.

MEJO 182 Introduction to Graphic Design (3). Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.

MEJO 187 Introduction to Interactive Media. (3). ONLINE. Permission of the school. Entry-level course in multimedia storytelling that includes modules on theory; the profession; design; content gathering; and editing, programming, publishing, and usability.

MEJO 221 Audio-Video Information Gathering (3). Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each.

MEJO 252 Audio Journalism. (3). Students learn how to conceive, research, report, and produce audio stories for broadcast on radio and/or streaming on the Web. Students also learn interviewing and reporting techniques that will prepare them for higher-level courses.

MEJO 340 Introduction to Media Law: Journalism Focus (3). ONLINE. Prerequisite, MEJO 153. Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues.

MEJO 376 Sports Marketing and Advertising (3). MAYMESTER. Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, advertising, merchandising, and the effects of commercialization.

MEJO 390 Visual Communication Entrepreneurship (3). ONLINE. Students gain an understanding of visual communication entrepreneurship. The course will utilize online learning tools to give students the skills and concepts necessary to manage a photography/video production business.

MEJO 441 Diversity and Communication. (3). ONLINE. An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media.

MEJO 442 Gender, Class, Race, and Mass Media (WMST 442) (3). ONLINE. The media play a critical role in the construction and contestation of ideas about gender, class, and race. Using a range of methods, students will analyze media messages past and present to understand how gender, race, and class influence media production and consumption.

MEJO 475 Concepts of Marketing (3). MAYMESTER. Designed to provide the larger business context for students anticipating careers in advertising, public relations, and other media industries, the course teaches the vocabulary and basic concepts of marketing as it will be practiced.

MEJO 587 Multimedia Storytelling: Carolina Photojournalism Workshop (3). The Carolina Photojournalism Workshop has a dual mission: to provide an immersive, real-world learning experience for students, and to create and publish exceptional multimedia content on the culture of North Carolina that can be a resource for people in our state and the world.

MEJO 715 New Media and Society (3). ONLINE. This course examines digital environments from diverse conceptual perspectives (e.g., journalism, mass communication, psychology, information science and technology, sociology, business) and outlines theoretical implications and practical applications of new media. MATC students only.

MEJO 890 Digital Data and Analytics (3). ONLINE. This course explores the fundamental concepts and principles that underlie techniques for extracting useful information and knowledge from digital data. The primary goal of the course is to help you view problems from a data perspective and understand how to systematically analyze such problems. Certificate Students Only. 

MEJO 900 Reading and Research (3). Permission of the instructor. Advanced reading or research in a selected field.
Repeat rules: May be repeated for credit; may be repeated in the same term for different topics.

MEJO 993 Master’s Research and Thesis. (3).

SECOND SESSION, 2017

MEJO 137 Principles of Advertising and Public Relations (3). Survey of the economics, philosophy, and history of both fields with emphasis on research, foundations, design, execution, and assessment of strategic communication efforts. Provides an understanding of both disciplines, including historical developments, issues and controversies, best practices, career opportunities, and components of successful advertising and public relations campaigns.

MEJO 141 Media Ethics (3). Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising. Online section available.

MEJO 153 Writing and Reporting (3). A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences. Online section available.

MEJO 182 Introduction to Graphic Design (3). Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.

MEJO 221 Audio-Video Information Gathering (3). Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each.

MEJO 340 Introduction to Media Law: Journalism Focus (3). Prerequisite, MEJO 153. Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues.

MEJO 393 Mass Communication Practicum (1-3). Prerequisite, MEJO 153. Permission of the instructor for students lacking the prerequisite. Students work with area media and advertising and public relations firms and meet weekly for consultation and evaluation by the faculty advisor. Must be taken Pass/D+/D/Fail only.

MEJO 421 Television News Reporting and Producing (3). Prerequisites, MEJO 221 and MEJO 252. This course covers writing, reporting, and producing television news stories and programs, with emphasis on basic as well as innovative broadcast story forms.

MEJO 455 Creative Sportswriting (3). Researching and writing sports stories, including game coverage, magazine features, and opinion columns. Students complete reporting and writing exercises inside and outside of the classroom.

MEJO 605 Design and Production of Secondary School Publications (3). The summer course for 2017 will introduce educators to fundamental design and production concepts, and software exploration and production with the Adobe Suite, including Photoshop, Illustrator, InDesign and After Effects. Producing effective design projects requires varied skill sets. This course will address those skill sets, plus offer techniques on how to teach technology concepts in the secondary classroom. The course will explore creative brainstorming, idea-generation, problem-solving techniques and explore and share ideas of the how use of outside-the-box digital and traditional resources to meet contemporary visual goals for print, broadcast, online and social media.