Behind every game, every championship, and every unforgettable sports moment, a team of storytellers brings the action to life.

In our Sports Communication program, students explore exciting career opportunities in media, public relations, and integrated marketing that engage millions of fans worldwide. Through hands-on workshops with UNC faculty and professionals from leading sports marketing agencies, iconic global brands, and sports organizations, students will immerse themselves in real-world activities, experiencing how professionals create viral social media content and digital campaigns for pro teams and athletes, build athlete brand images, manage influencer partnerships, activate multi-million dollar sponsorships, design experiential fan events, and develop community engagement programs that connect sports to social causes. You’ll get an exclusive glimpse into UNC’s dynamic program and the fastest-growing careers in sports. Ready to turn your passion into your future?

Instructor

• Lorra Brown