Sports Communication
Behind every game, every championship, and every unforgettable sports moment, a team of storytellers brings the action to life.
In our Sports Communication program, students explore exciting career opportunities in media, public relations, and integrated marketing that engage millions of fans worldwide. Through hands-on workshops with UNC faculty and professionals from leading sports marketing agencies, iconic global brands, and sports organizations, students will immerse themselves in real-world activities, experiencing how professionals create viral social media content and digital campaigns for pro teams and athletes, build athlete brand images, manage influencer partnerships, activate multi-million-dollar sponsorships, design experiential fan events, and develop community engagement programs that connect sports to social causes. You’ll get an exclusive glimpse into UNC’s dynamic program and the fastest-growing careers in sports. Ready to turn your passion into your future?
Instructor: Lorra Brown
Lorra M. Brown is an assistant professor of advertising and public relations and director of the Master of Arts in Digital Communication program at the UNC Hussman School of Journalism and Media. She teaches courses in public relations writing, reputation management, integrated marketing communication and corporate social responsibility.
With more than 30 years of experience in strategic communications, consulting and higher education, Brown has held senior leadership roles at Weber Shandwick and Ogilvy, leading campaigns and initiatives across travel, healthcare, sports and consumer industries. Her work focuses on leadership communication, artificial intelligence, digital influence, stakeholder trust and the future of public relations. She is passionate about mentoring students, building industry connections and helping future communication professionals develop the skills and experience needed for successful careers.
Brown holds an M.A. from Fairleigh Dickinson University and a B.A. from Commonwealth University–Mansfield.