Messaging and relationships matter. 

Advertising and Public Relations is where creativity meets strategy to make messages resonate while also building short- and long-term relationships. In this track, students will explore how these dynamic fields shape public perception, build brand identities, and create campaigns that influence consumer behavior. Along the way, you’ll get an inside look at what it’s like to study and work in Advertising/Public Relations as you meet faculty and current students who bring the field to life through their own creative and strategic work. Whether you’re considering a career in an agency, corporate communications, social media, nonprofit outreach, health or political communication, influencer strategy, or something else entirely, you’ll get a brand new perspective on what it takes to succeed in this fast-paced industry.

Instructor

• Lightning Czabovsky