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Hussman School of Journalism and Media

Carroll 117, CB# 3365
(919) 962-1204

First Session, 202

MEJO 121 Introduction to Digital Storytelling (3) ***Cancelled***

MAYMESTER. Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each. IN-PERSON ON-CAMPUS.

MEJO 137 Principles of Advertising and Public Relations (3)

Survey of the economics, philosophy, and history of both fields with emphasis on research, foundations, design, execution, and assessment of strategic communication efforts. Provides an understanding of both disciplines, including historical developments, issues and controversies, best practices, career opportunities, and components of successful advertising and public relations campaigns. REMOTE ONLY-SYNCHRONOUS.

MEJO 141 Media Ethics (3)

ONLINE. Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising. Available as IN-PERSON ON-CAMPUS and REMOTE ONLY-ALL ASYNCHRONOUS.

MEJO 153 Writing and Reporting (3)***Cancelled***

ONLINE. A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences. Available as REMOTE ONLY-ALL ASYNCHRONOUS and IN-PERSON ON-CAMPUS.

MEJO 182 Foundations of Graphic Design (3)

Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination. IN-PERSON ON-CAMPUS.

MEJO 340 Introduction to Media Law: Journalism Focus (3)

ONLINE. Prerequisite, MEJO 153. Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues. Available as REMOTE ONLY-ALL ASYNCHRONOUS and IN-PERSON ON-CAMPUS.

MEJO 376 Sports Marketing and Advertising (3)

MAYMESTER. ONLINE. Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, advertising, merchandising, and the effects of commercialization.

MEJO 379 Advertising/PR Research (3)

ONLINE. Critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of advertising and public relations campaigns.

MEJO 390 Visual Communication Entrepreneurship (3)

ONLINE. Students gain an understanding of media and journalism entrepreneurship. The course will utilize online learning tools to give students the skills and concepts necessary to manage a creative communication production business. Open to all majors. JRN Level 2, Conceptual or APR Choice.

MEJO 441 Diversity and Communication (3)

ONLINE. An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media. REMOTE ONLY- ALL ASYNCHRONOUS.

MEJO 442 Gender, Class, Race and Mass Media (WGST 442) (3)

ONLINE. The media play a critical role in the construction and contestation of ideas about gender, class, and race. Using a range of methods, students will analyze media messages past and present to understand how gender, race, and class influence media production and consumption.

MEJO 475 Concepts of Marketing (3)

MAYMESTER. ONLINE. Designed to provide the larger business context for students anticipating careers in advertising, public relations, and other media industries, the course teaches the vocabulary and basic concepts of marketing as it will be practiced.

MEJO 717 Visual Communication and Information Architecture (3)

ONLINE. This course explores the overlap between several related disciplines: information visualization and architecture, cognitive science, graphic design and journalism. Content covered includes cognitive psychology, information design, visualization, and ethics. In this course, students will learn the basic rules of graphic design and information visualization through readings, discussions on real-world examples and the design of several projects.  The goal is not that students become a designer, but that they learn to visually organize information to communicate. MATC students only. REMOTE ONLY-ALL ASYNCHRONOUS.

MEJO 900 Reading and Research (3)

ONLINE. Permission of the instructor. Advanced reading or research in a selected field. May be repeated for credit.

MEJO 993 Master’s Research and Thesis (3)

ONLINE.

Second Session, 2021

MEJO 121 Introduction to Digital Storytelling (3)

Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each. REMOTE ONLY-SYNCHRONOUS

MEJO 137 Principles of Advertising and Public Relations (3)

Survey of the economics, philosophy, and history of both fields with emphasis on research, foundations, design, execution, and assessment of strategic communication efforts. Provides an understanding of both disciplines, including historical developments, issues and controversies, best practices, career opportunities, and components of successful advertising and public relations campaigns. REMOTE ONLY-SYNCHRONOUS.

MEJO 141 Media Ethics (3)

Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising. Online section available. Available as IN-PERSON ON-CAMPUS and REMOTE ONLY-ALL ASYNCHRONOUS.

MEJO 153 Writing and Reporting (3)

ONLINE. A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences. REMOTE ONLY-ALL ASYNCHRONOUS.

MEJO 182 Foundations of Graphic Design (3)

Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination. IN-PERSON ON-CAMPUS.

MEJO 187 Foundations of Interactive Multimedia (3)

ONLINE. Entry-level course in multimedia storytelling that includes modules on theory; the profession; design; content gathering; and editing, programming, publishing, and usability.

MEJO 340 Introduction to Media Law: All Specializations (3)

ONLINE. Prerequisite, MEJO 153. Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues.

MEJO 393 Mass Communication Practicum (1)

ONLINE. Prerequisite, MEJO 153. Permission of the instructor for students lacking the prerequisite. Students work with area media and advertising and public relations firms and meet weekly for consultation and evaluation by the faculty advisor. Must be taken Pass/D+/D/Fail only.

MEJO 455 Sports Reporting (3)

ONLINE. Researching and writing sports stories, including game coverage, magazine features, and opinion columns. Students complete reporting and writing exercises inside and outside of the classroom. Short session June 21-July 2, 2021.

MEJO 488 Multimedia Storytelling: Carolina Photojournalism Workshop (3)

The Carolina Photojournalism Workshop has a dual mission: to provide an immersive, real-world learning experience for students, and to create and publish exceptional multimedia content on the culture of North Carolina that can be a resource for people in our state and the world. Previously offered as MEJO 587.

MEJO 490: Teaching Online News in Secondary School (3)

ONLINE. Teaching Online News in the Secondary School,” is open for enrollment, as a special opportunity to upper-level students interested in journalism education or planning to advise student media. This course will offer instruction and teaching methods in online technologies and tools; designing and hosting a WordPress site; basics of podcasting; social media message, management and measurement; news coverage; storytelling and more.