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Hussman School of Journalism and Media

Carroll 117, CB# 3365
(919) 962-1204

First Session, 2022

MEJO 121 Introduction to Digital Storytelling (3)

MAYMESTER. Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each.

MEJO 141 Media Ethics (3)

ONLINE. Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising. Online section available.

MEJO 153 Writing and Reporting (3)

ONLINE. A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences.

MEJO 182 Foundations of Graphic Design (3)

Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.

MEJO 340 Introduction to Media Law: All specializations (3)

ONLINE. Prerequisite, MEJO 153. Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues.

MEJO 371 Advertising Creative (3)

Application of findings from social science research; social responsibility of the copywriter and advertiser; preparation of advertisements for the mass media; research in copy testing. Previously offered as MEJO 271.

MEJO 376 Sports Marketing and Advertising (3)

MAYMESTER. ONLINE. Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, advertising, merchandising, and the effects of commercialization.

MEJO 390 Advanced Data Reporting (3)

In this course, students pick up where MEJO 570 leaves off as they learn more advanced tips and tricks for finding and telling hidden stories with data. Topics covered will include collaborative project management and organization using Github, R Studio and R packages created by the Associated Press. Students will learn and practice web scraping, text analysis and geographic data analysis and basic statistical analysis using R.

MEJO 441 Diversity and Communication (3)

ONLINE. An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media.

MEJO 475 Concepts of Marketing (3)

MAYMESTER. ONLINE. Designed to provide the larger business context for students anticipating careers in advertising, public relations, and other media industries, the course teaches the vocabulary and basic concepts of marketing as it will be practiced.

MEJO 488 – Carolina Photojournalism Workshop (3)

Short session May 5-18, 2022.
The Carolina photojournalism workshop has a dual mission: to provide an immersive, real-world learning experience for students, and to create and publish exceptional multimedia content on the culture of North Carolina that can be a resource for people in our state and the world. Previously offered as MEJO 587.

MEJO 900 Reading and Research (3)

ONLINE. Permission of the instructor. Advanced reading or research in a selected field. May be repeated for credit.

MEJO 993 Master’s Research and Thesis (3)

ONLINE.

Second Session, 2022

MEJO 121 Introduction to Digital Storytelling (3)

Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each.

MEJO 137 Principles of Advertising and Public Relations (3)

Survey of the economics, philosophy, and history of both fields with emphasis on research, foundations, design, execution, and assessment of strategic communication efforts. Provides an understanding of both disciplines, including historical developments, issues and controversies, best practices, career opportunities, and components of successful advertising and public relations campaigns.

MEJO 141 Media Ethics (3)

Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising. Online section available.

MEJO 153 Writing and Reporting (3)

ONLINE. A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences. Online section available.

MEJO 182 Foundations of Graphic Design (3)

Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.

MEJO 187 Foundations of Interactive Media (3)

Entry-level course in multimedia storytelling that includes modules on theory; the profession; design; content gathering; and editing, programming, publishing, and usability.
Grading status: Letter grade.

MEJO 340 Introduction to Media Law: All specializations (3)

ONLINE. Prerequisite, MEJO 153. Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues.

MEJO 393 Mass Communication Practicum (1)

ONLINE. Prerequisite, MEJO 153. Permission of the instructor for students lacking the prerequisite. Students work with area media and advertising and public relations firms and meet weekly for consultation and evaluation by the faculty advisor. Must be taken Pass/D+/D/Fail only.

MEJO 455 Sports Reporting (3)

ONLINE. Researching and writing sports stories, including game coverage, magazine features, and opinion columns. Students complete reporting and writing exercises inside and outside of the classroom. Short session June 20-July 1, 2022.

MEJO 490 – Visual Communication Entrepreneurship (3)

ONLINE. Students gain an understanding of media and journalism entrepreneurship. The course will utilize online learning tools to offer an introduction to skills and concepts necessary to manage a creative communication production business. Open to all MEJO students.

MEJO 602. Teaching Journalism in the Secondary School (3)

Graduate standing. Readings, discussion, and projects fostering excellence in teaching journalism in the secondary school, from philosophy and practice to professional skills.

MEJO 750 Fundamentals of Reporting (3)

This bootcamp course will teach students the basics of reporting and writing and get them thinking about the role of journalism in the broader public discourse.

MEJO 780 Fundamentals of Video Journalism (3)

This bootcamp course will teach theories and practices of visual journalism content creation.