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Media and Journalism

Carroll 117, CB# 3365
(919) 962-1204

First Session, 2020

MEJO 89 First Year Seminar: Special Topics. Polarized Politics, Fake News and the 2020 Elections (3)

This course offers first-year students an opportunity to explore American public life through the lens of professional journalism. Students will read explanatory journalism, examine what makes information credible or not. By engaging in group discussions and writing their own analyses, they will deepen their understanding of how government and politics play out in states and communities in today’s often-fractious United States. In addition to learning more about journalism and democracy, the course seeks to instill in students a sense of idealism and engaged citizenship.

MEJO 121 Introduction to Digital Storytelling (3)

MAYMESTER. Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each.

MEJO 137 Principles of Advertising and Public Relations (3)

Survey of the economics, philosophy, and history of both fields with emphasis on research, foundations, design, execution, and assessment of strategic communication efforts. Provides an understanding of both disciplines, including historical developments, issues and controversies, best practices, career opportunities, and components of successful advertising and public relations campaigns.

MEJO 141 Media Ethics (3)

Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising. Online section available.

MEJO 153 Writing and Reporting (3)

ONLINE. A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences.

MEJO 182 Foundations of Graphic Design (3)

Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.

MEJO 340 Introduction to Media Law: Journalism Focus (3)

Prerequisite, MEJO 153. Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues. Online section available.

MEJO 376 Sports Marketing and Advertising (3)

Examines the range of promotional techniques being used in the modern sports industry. Topics include sponsorships, advertising, merchandising, and the effects of commercialization.

MEJO 379 Advertising/PR Research (3)

Critical understanding and application of quantitative and qualitative methods used in the strategic planning and evaluation of advertising and public relations campaigns.

MEJO 390 Special Skills in Mass Communication: Advanced Data Reporting (3)

MAYMESTER. Similar to the data journalism “boot camp” at the University of Missouri or Columbia University, this course would give students the advanced skills and experiential education needed fill the unmet needs of top journalism outlets around the country. Students would go beyond spreadsheets and get hands-on experience using statistical analysis in R, mapping data to find and report real stories.

MEJO 441 Diversity and Communication (3)

ONLINE. An examination of racial stereotypes and minority portrayals in United States culture and communication. Emphasis is on the portrayal of Native Americans, African Americans, Hispanics, and Asian Americans in the mass media.

MEJO 442 Gender, Class, Race and Mass Media (WGST 442) (3)

ONLINE. The media play a critical role in the construction and contestation of ideas about gender, class, and race. Using a range of methods, students will analyze media messages past and present to understand how gender, race, and class influence media production and consumption.

MEJO 475 Concepts of Marketing (3)

MAYMESTER. Designed to provide the larger business context for students anticipating careers in advertising, public relations, and other media industries, the course teaches the vocabulary and basic concepts of marketing as it will be practiced.

MEJO 488 Multimedia Storytelling: Carolina Photojournalism Workshop (3)

The Carolina Photojournalism Workshop has a dual mission: to provide an immersive, real-world learning experience for students, and to create and publish exceptional multimedia content on the culture of North Carolina that can be a resource for people in our state and the world. ***Canceled***

MEJO 490 Special Skills in Mass Communication Visual Communication Entrepreneurship (3)

ONLINE. Students gain an understanding of visual communication entrepreneurship. The course will utilize online learning tools to give students the skills and concepts necessary to manage a photography/video production business.

MEJO 717 Visual Communication and Information Architecture (3)

ONLINE. This course explores the overlap between several related disciplines: information visualization and architecture, cognitive science, graphic design and journalism. Content covered includes cognitive psychology, information design, visualization, and ethics. In this course, students will learn the basic rules of graphic design and information visualization through readings, discussions on real-world examples and the design of several projects.  The goal is not that students become a designer, but that they learn to visually organize information to communicate. MATC students only.

MEJO 900 Reading and Research (3)

Permission of the instructor. Advanced reading or research in a selected field. May be repeated for credit.

MEJO 993 Master’s Research and Thesis (3)

Second Session, 2020

MEJO 121 Introduction to Digital Storytelling (3)

Restricted to declared journalism majors and minors. Introduces students to the tools and skills needed to engage in quality news-oriented storytelling with audio, video, and multimedia. Students will learn to deliver news stories using multiple platforms, taking advantage of the strengths of each.

MEJO 137 Principles of Advertising and Public Relations (3)

Survey of the economics, philosophy, and history of both fields with emphasis on research, foundations, design, execution, and assessment of strategic communication efforts. Provides an understanding of both disciplines, including historical developments, issues and controversies, best practices, career opportunities, and components of successful advertising and public relations campaigns.

MEJO 141 Media Ethics (3)

Explore what constitutes ethical practices, what interferes with ethical practices, and what emerging ethical issues may challenge the newest generation of professional communicators. Cases involve print, broadcast, and Internet news media; photojournalism; graphic design; public relations; and advertising. Online section available.

MEJO 153 Writing and Reporting (3)

A laboratory course that teaches journalistic skills essential to writing across platforms. Practice in using news gathering tools, such as sourcing and interviewing techniques; writing stories, including leads, organization, quotations, and data; editing for grammar, punctuation, brevity, style, and accuracy; and critical thinking about news values and audiences. Online section available.

MEJO 182 Foundations of Graphic Design (3)

Permission of the school. Principles and practices of design, typography, graphics, and production for visual communication for print and electronic media. Computer graphics and pagination.

MEJO 187 Foundations of Interactive Multimedia (3)

ONLINE. Entry-level course in multimedia storytelling that includes modules on theory; the profession; design; content gathering; and editing, programming, publishing, and usability.

MEJO 252 Audio Journalism (3)

ONLINE. Students learn how to conceive, research, report, and produce audio stories for broadcast on radio and/or streaming on the Web. Students also learn interviewing and reporting techniques that will prepare them for higher-level courses.

MEJO 332 Public Relations Writing (3)

ONLINE. Prerequisite, MEJO 137 and MEJO 153. Service-learning course provides hands-on practice in developing multiplatform communication tools (print, digital, and social media) used by public relations practitioners.

MEJO 340 Introduction to Media Law: All Specializations (3)

Prerequisite, MEJO 153. Focuses on speech and press freedoms under the First Amendment. Topics include prior restraint, libel, privacy, protection of anonymous sources, free press-fair trial, federal regulation of electronic and new media, freedom of information, intellectual property, and international issues.

MEJO 393 Mass Communication Practicum (1)

Prerequisite, MEJO 153. Permission of the instructor for students lacking the prerequisite. Students work with area media and advertising and public relations firms and meet weekly for consultation and evaluation by the faculty advisor. Must be taken Pass/D+/D/Fail only.

MEJO 455 Sports Reporting (3)

Researching and writing sports stories, including game coverage, magazine features, and opinion columns. Students complete reporting and writing exercises inside and outside of the classroom. Short session, June 22-July 3, 2020, M-F 9 a.m – 12:00 p.m..

MEJO 490 Special Skills in Mass Communication Visual Communication Entrepreneurship (3)

ONLINE. Students gain an understanding of visual communication entrepreneurship. The course will utilize online learning tools to give students the skills and concepts necessary to manage a photography/video production business.

MEJO 490 Special Topics in Mass Communication: Teaching Broadcast in the Secondary School (3)

High school broadcast teachers and advisors learn to teach the skills journalists and media professionals need. For registration information, contact NCSMI director Monica Hill at mihill@email.unc.edu. July 5-11, 2020, M-F 8 a.m. – 8 p.m.

MEJO 490.02W Special Topics in Mass Communication. Career Exploration and Preparation (3)

ONLINE. This course will provide detailed information about all communications careers; help discover which careers best suit you; make sure your brand matches your career choice; help you maximize mentor relationships while becoming more effective networkers; and help you better understand all available job search resources. This will essentially be the final step in making sure you look and sound impressive while your portfolios maximize the magnitude of your experiences, are polished and guaranteed to impress (and help you get a job)!